Podcasting is no longer just a global trend it has become one of the fastest-growing storytelling tools in Africa. In Northern Ghana, one creative hub is leading the charge in preparing young people for this digital media revolution. This week, interns at Gaida-Com Group in Tamale participated in a practical podcast training session designed to equip them with the knowledge and skills needed to create powerful content that both entertains and inspires change.
A Practical Hands-On Experience
The training was more than theory. Interns had the opportunity to set up a simple podcast studio from scratch, learning how to configure sound, manage equipment, and record in a professional manner. Beyond the technical setup, the session emphasized the importance of topic development teaching interns how to plan and craft thought-provoking conversations that resonate with audiences.
From discussions on social justice to everyday community concerns, the interns were encouraged to think about podcasting as a platform for advocacy, education, and social impact.
Training the Next Generation of Storytellers
According to coordinators of the internship program, Gaida-Com’s vision goes far beyond teaching technical skills. The group is committed to raising a new crop of storytellers and content creators in Northern Ghana who can use digital platforms to highlight local issues and shape public opinion.
“Podcasting is about more than just talking into a microphone,” one facilitator noted. “It’s about sparking dialogue, building awareness, and using storytelling as a tool for transformation. That’s exactly what we want our interns to take away from this experience.”
Why Podcasting Matters in Ghana
With internet access expanding rapidly across Ghana, podcasts are emerging as a fresh and accessible medium for both information and entertainment. For many young people, podcasts provide a space where their voices can be heard without the barriers of traditional media.
Gaida-Com’s initiative is especially significant in the north, where youth unemployment and limited media training opportunities remain pressing challenges. By offering hands-on skills in digital media, podcast production, and advocacy storytelling, the program gives young people the confidence and tools to create meaningful content that can influence their communities and beyond.
Impact Beyond the Studio
What makes this internship unique is its focus on real-world application. Interns are not only trained in technical aspects but also in how to create content that sparks dialogue on issues such as education, women’s empowerment, cultural preservation, and youth leadership.
By encouraging interns to develop content ideas that impact society, Gaida-Com is laying the foundation for a generation of media professionals who are both skilled and socially conscious.
A Growing Media Movement in Tamale
Northern Ghana has often been underrepresented in mainstream media coverage. Initiatives like Gaida-Com’s podcast training are helping to close that gap by empowering local voices and giving young creators the resources to share their stories with the world.
As one intern remarked after the session, “I’ve always wanted to create content, but I didn’t know where to start. This training gave me the skills and confidence to believe I can build something meaningful.”
Looking Ahead
The Gaida-Com internship program continues to grow, offering regular training sessions in content creation, video production, photography, and digital communication. By focusing on practical, hands-on learning, the program ensures that participants leave not only with knowledge but also with the confidence to put that knowledge into action.
In an era where digital storytelling has the power to influence policy, challenge stereotypes, and inspire new ways of thinking, Gaida-Com is ensuring that Northern Ghana is not left behind. Its interns are being prepared to lead a media movement that blends creativity with advocacy, and fun with purpose.
