I had the privilege of sitting one-on-one with a diverse group of young people eager to launch their own businesses. Their eyes were full of hope, ideas, and big dreams. But as we talked, I realized there are hard truths every new entrepreneur should know, truths I’ve learned the harder way over years of supporting small businesses through my media production work.
1. Support Others, But Don’t Lose Yourself
As a business owner, I’ve always believed in lifting up other young ventures. I offer my production skills, my time, sometimes free of charge, in the spirit of growth together. But here’s the reality: once those businesses gain traction and publicity, they sometimes abandon you and hire another agency. That stings but it’s a business lesson. Your generosity should be measured and wise.
2. Stick to Business, Not Sacrifice for Others
Don’t confuse generosity with self-destruction. It’s noble to help others, but if doing so jeopardizes your own business, you have to draw boundaries. Be kind, but be strategic. If you give away too much too early, you train people to expect favors rather than fair payment.
3. Prepare for Unfairness & Broken Promises
The business world can be rough. Not everyone plays fair, even in your industry. I record clients each year who owe me and then refuse to pay. Some will try to undercut you. Some will use your work to boost themselves while sidelining you. It happens. So:
- Minimize your debts: keep owed work small or with clear contracts.
- Protect your work: retain ownership until payment is settled.
- Know when to walk away: chasing unpaid money can cost more energy and goodwill than cutting losses.
4. Ethics Matter—but So Do Boundaries
Operate honestly and with integrity, yes. But pair that with firm boundaries. Saying “no” or “not now” doesn’t make you unkind. It preserves your business, your reputation, and your capacity to grow. Your integrity is your long-term capital.
5. Be Resilient and Adaptable
During my time with the young entrepreneurs at Barcamp, many expressed fear of failure. I told them: stumbling is part of the journey. You’ll pivot, you’ll adjust, you’ll face setbacks but resilience is what separates those who survive from those who don’t.
6. Value Yourself, Charge Appropriately
Don’t undersell your skills. When you offer services, even to startups, price yourself in a way that respects your effort and sustains your business. If someone can’t afford your full rate, structure a small-scale project instead of giving everything away.
Final Word: Grow Together, But Don’t Be Used
To the young people I met at Barcamp 2025: your energy and ideas inspire me. I’ll continue to support emerging businesses, but I’ve learned that success also demands self-respect and protection. Help, yes but don’t let your business be sacrificed in silent goodwill. Not everyone will play fair but if you build with integrity, clear contracts, and realistic expectations, your business will outlast the opportunists.
Here’s to rising together, wisely and boldly.
